Retail Store
Oman’s first full range red meat brand
The best in the business
MUSCAT LIVESTOCK CONTRIBUTE TOWARDS 57% OF OVERALL FROZEN MEAT CONSUMPTION IN THE SULTANATE
Largest Australian meat importer
51% market share in frozen Australian mutton in Oman in 2020
Finest Livestock provider
We source 3000+ live animals monthly from the best suppliers across Australia and Africa
Healthy and Delicious Meat
We take pride in what we do to deliver the right meat for your everyday meals
Made in Oman and Made for Oman
From Khasab and Musandam in the north to Salalah and Thumrait in the south
ISO 22000:2005 certified company
Quality is our number one priority so we maintain high quality and food safety standards
beef catalogue
We import and distribute frozen beef and buffalo imported from India and Pakistan
mutton catalogue
We also supply 6 way cut, 3 way cut and whole carcasses from Australia, Europe and South America
livestock catalogue
We source 3000+ live animals monthly from Australia and Africa and trade them through 3 different facilities across Oman
catlle
goat
sheep
poultry catalogue
We closely work with our industrial and retail consumers in sourcing the right cuts from Europe and South America
CHICKEN
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Whole chicken
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Chicken leg quarter
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Chicken breast
-
Chicken shawarma
retail catalogue
We keep an eye on quality, harvest, crops and weather influence to source the best retail vegetable and chicken products
french fries
mix vegetables
sweet corns
green peas
Chicken Franks
Chicken Wings
suppliers
Our suppliers are our partners based across the world and one of the most important instruments in our business machinery
Stella Foods
Australia 
ALLEGRO
Australia
Ararat
Australia
Ess Food
Denmark 
Tomex
Denmark
Nowaco
Denmark
Partners
Network
Netherlands 
Tata Pakistan
Pakistan 
clientele
We partner with food service providers, HoReCA, wholesalers and small to medium businesses
Meet Our Clients
organizational structure
FAMILY OWNED COMPANY WITH 100+ PEOPLE WORKING ACROSS OMAN
Muscat Livestock
market presence
Targeting end consumers and businesses through a network of strategically placed outlets and countrywide distribution
back- Storage capacity 200 MT
- 25 years old location
- State of the art storage space for 3000 live animals
- Central warehouse
- Storage space of 1000 MT
- Storage capacity 100 MT
- 4 years old location
- Storage capacity 150 MT
- 2 years old location
- Storage capacity 150 MT
- 06 years old location
- Animal Feedlot capable of holding 1000 animals
Key Figures
Our performance in numbers
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57
overall market share of frozen mutton
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51
market share in Australian mutton products
-
1500
metric tons of frozen food monthly
-
3000
Trading live animals monthly
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75
Products from across the world
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100
Employees of different nationalities
Australian Mutton Exports Oman 2020 (tonnes SWT)
(reference: Meat and Livestock Australia)
- MLC
- Others
Muscat Livestock
About Us
Purpose-Led
We exist to nourish people
with nature’s finest red meat.
As part of that effort, our four core values inform everything we do. First, by putting our clients at the center we aim to deliver a customer experience beyond expectations. We instill the importance of offering high-quality products and services, which is our second core value. Third, we are focused on integrity.We have an unrelenting commitment to doing the right thing — always.Our clean and safe meat is underpinned by the integrity of our food safety and Halal systems. Finally, dynamism. Our progressive and open outlook ensures we constantly evolve.
Core Values
Customer Centric | Quality
| Integrity | Dynamism
We care deeply about doing the right thing and doing it well, striving every day to be the nation's most innovative and responsible red meat company. We provide consumers, who want quality and experiences from their food, with an entire range of products including grain-fed, hormone-free and antibiotic free red meat.
- We have 57% market share of all frozen mutton in Oman.
- We have 51% market share in Australian mutton products.
- Over 1500 metric tons of frozen food sales monthly.
- We have 57% market share of all frozen mutton in Oman.
Our strategy is to focus first on identifying consumer needs, then work with our farmers to grow animals and apply our expertise to meet those needs.
career
We take pride in giving a platform for local and international talent to flourish
A job at Muscat Livestock is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So if you’re looking for a job opening to progress your professional career, at Muscat Livestock you can shape your own path as you work with the brands and people that drive our sustainable business growth.
Our Product Partner
To us it’s simple. We know beef. We know what the market wants and we
make it happen efficiently & seamlessly
RAISED ON LUSH GREEN PASTURES AND FRESH MINERAL WATER,
OUR AWARD-WINNING ANGUS CHAROLAIS BEEF CATTLE ARE
RENOWNED FOR THEIR SUPERIOR RICH FLAVOUR, PERFECT
MARBLING AND GUARANTEED TENDERNESS JUST THE WAY MY
FAMILY LIKES IT
OURS IS A STORY STEEPED IN A RICH HERITAGE OF AGE-OLD FARMING TRADITIONS, FINE FOOD, VISIONARY LEADERSHIP AND
Our Product Partner
A premium Wagyu Beef family-owned “paddock to plate” make it happen
efficiently, carefully & seamlessly
BORN AND RAISED ON THE EAST COAST OF AUSTRALIA, FINISHING IN THE
DARLING DOWNS REGION OF SOUTHERN QUEENSLAND. THE CONDAMINE
BRAND CARIES SOME OF THE HIGHEST QUALITY WAGYU GENETICS IN AUSTRALIA, ALLOWING CONSISTENT QUALITY AND SIZE TWELVE MONTHS OF THE YEAR.
Our Products
The ‘grading’ of carcases starts with Chiller Assessment programs, regularly monitored by AUS-MEAT – the independent industry-funded institution in charge of establishing and controlling Australian meat specifications. We adhere to and maintain the practices required to meet the strict Australian required to meet the strict Australian meat specifications.
To assure clients of our integrity and to develop buyer confidence we are especially rigorous during the testing of the rib eye to assess: Marbling, Meat Colour, Fat Colour, Marbling
Marbling refers to the fat deposited between muscle fibres of the M. longissimus dorsi muscle - it is assessed and scored against the AUSMEAT / MSA Marbling reference standards. The AUS-MEAT / MSA Marbling system provides an indication of the amount of marbling in bee.
Meat Colour refers to the predominant colour of the rib eye muscle (M. longissimus dorsi). Beef and/or Veal meat colour is assessed on our chilled carcases at the bloomed rib-eye muscle area (M. longissimus dorsi) with scores according to the AUS-MEAT colour reference standards.
